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Each year, REALTOR.ca generates more than five million leads for REALTORS® across Canada. Developed and operated by the Canadian Real Estate Association (CREA) on behalf of its REALTOR® members, it’s the country’s most popular and trusted real estate platform. As technology advances, however, and new contenders enter the market, it’s critical REALTOR.ca secures its relevance for the future.

On this episode of REAL TIME, we explore the future of Canada’s real estate landscape as well as the vision behind shifting REALTOR.ca from a not-for-profit, association-driven product to a wholly owned, for-profit subsidiary of the CREA.

Ultimately, we look at how this shift will expand the platform’s potential to keep REALTORS® at the heart of the real estate transaction.

Guests include Jill Oudil, CREA Chair, Patrick Pichette, VP of REALTOR.ca, and Andrew Jackson, Head of Business Development at CREA.

Help us improve REAL TIME. Let us know what you think by filling out our survey. We’ll use your feedback to make the podcast a better tool for you and REALTORS® across the country.

CREA Updates Resale Housing Market Forecast Ottawa, ON, September 16, 2019 – The Canadian Real Estate Association (CREA) has updated its forecast for home sales activity via the Multiple Listing Service® (MLS®) Systems of Canadian real estate boards and associations – for the rest of 2019 and looking ahead to 2020. Economic fundamentals underpinning housing… View More >

Ottawa, ON, July 15, 2019 – Statistics released today by the Canadian Real Estate Association (CREA) show national home sales were little changed in June 2019 from the previous month. Highlights: National home sales edged back 0.2% month-over-month (m-o-m) in June. Actual (not seasonally adjusted) activity ticked up 0.3% year-over-year (y-o-y). The number of newly… View More >

Ottawa, ON, February 15, 2019 – Statistics released today by the Canadian Real Estate Association (CREA) show national home sales in January 2019 were up from the previous month but remained below levels recorded one year ago. Highlights: National home sales rose 3.6% between December 2018 and January 2019. Actual (not seasonally adjusted) activity was down… View More >

Ottawa, ON October 18th, 2018 – The Canadian Real Estate Association (CREA) recently launched an improved REALTOR.ca website design that features a simpler and more powerful search function, enhanced homebuyer calculators and access to highly anticipated school catchment areas.There are a host of smaller but impactful enhancements to the site navigation, REALTOR® profiles and listing… View More >

Ottawa, ON, October 15, 2018 – 77 developers and programmers signed up for the Canadian Real Estate Association’s (CREA) first ever REALTOR.ca hackathon over the weekend at Ottawa’s Bayview Yards. This is one of the many initiatives CREA is undertaking to ensure the continuous improvement of Canada’s #1 real estate website, REALTOR.ca . CREA is… View More >

Ottawa, ON, September 15, 2017 – According to statistics released today by The Canadian Real Estate Association (CREA), national home sales posted a small gain in August 2017. Highlights: National home sales rose 1.3% from July to August. Actual (not seasonally adjusted) activity stood 9.9% below last August’s level. The number of newly listed homes… View More >

Ottawa, ON, May 15, 2017 – According to statistics released today by The Canadian Real Estate Association (CREA), national home sales declined in April 2017. Highlights: National home sales fell 1.7% from March to April. Actual (not seasonally adjusted) activity in April was down 7.5% from a year earlier. The number of newly listed homes… View More >

OTTAWA, March 27, 2017 – The Canadian REALTORS Care® Foundation has named Laura-Leah Shaw, of Vancouver, British Columbia, the recipient of its national award – the Canadian REALTORS Care® Award 2017 Proudly Presented by REM. Shaw, of RE/MAX Crest Realty Westside, was selected because of the multitude of charities and activist organizations she actively supports…. View More >

Ottawa, ON, March 15, 2017 – According to statistics released today by The Canadian Real Estate Association (CREA), national home sales were up on a month-over-month basis in February 2017. Highlights: National home sales rose 5.2% from January to February. Actual (not seasonally adjusted) activity in February was down 2.6% from a year earlier. The… View More >